Creating High Converting Sales Pages
Welcome To Watch Me Work Wednesday
We’re back for another Watch Me Work Wednesday. In today’s video I’m going to show you how I create sales pages from scratch. Now in this video I’m using the clients Clickfunnels account to build the pages, and to say the least, I really dislike Clickfunnels to build anything other than optin pages and checkout pages.
Now before we get into today’s video I’m going to share with you some tips on building a high converting sales page.
Things have changed in the online world of selling. We have sales videos, webinars, sales page, ebooks, guides, sms messaging and more.
But 1 thing hasn’t changed, the psychology that makes people buy. Now I want to talk about the psychology of buyers in another post but today I’m going to share with you a few tips to making a great looking, high converting sales page.
Now with Clickfunnels they have a ton of different templates you can use to start off with to build your sales pages.
Most of the sales pages all look the same, one of the things I don’t like about the newer sale page designs is how it breaks up the sales copy in many different sections. I feel with these types of sales pages your reader will get distracted and it breaks the flow of the sales copy on the page. But that’s only for the readers that read everything, so I will be testing the new style of sales page design to an older, narrow, word based sales page.
One big thing I’ve found with sales pages is within the double readership path. If you don’t know what that is, its basically the way people scan a sales page looking for clues or places to stop. They scroll to the bottom, look at the price, scroll back up and then read the parts they’re interested in. I’ve found a great way to stop people in their tracks is by using really eye catching graphics and images that make you stop to learn more. With my more modern sales pages that I build, I’m using really big, images that catch your eye as you scroll along with headlines near the images.
You also don’t want to clutter your sales page with too much stuff that doesn’t help the sale. If you have big paragraphs that just look like a giant block of text, 36,000 videos on a page, text that isn’t aligned right, these will all hurt your page.
Many people want to go after pretty looking sales pages, have something that looks great, but most of the time that just hurts the sale, especially if you’re using a lot of text. If this is a case for you, I suggest, simplify it.
Now here’s today’s Watch Me Work Wednesday Video
Watch Me Work Wednesday- Building A Sales Letter Outline
Posted by Jeremy Watson on Wednesday, April 5, 2017